Specialized's simple mission is to be the brand of choice for discerning riders. Founded on performance and fueled by innovation, their focus on the rider and the rider's needs is a constant and has been since their founding in 1974. From seasoned pros and weekend warriors, to kids and commuters - if you ride, Specialized is for you. Specialized believes bikes have the power to change lives. This simple truth drives them to be - and do - better. The passion they have for sharing their love of bikes with the world can be seen in those who choose to work there, and the people and organizations they partner with. Skirack is a proud dealer of Specialized bicycles, parts, and accessories.