The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn't have to be cold. One simple pair of Merino wool socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino wool, though. It’s what Smartwool does with it that makes it different. For over 20 years, Smartwool has been pushing the boundaries of Merino wool to create smarter, more capable products from head to toe. Skirack offers a wide variety of Smartwool socks, baselayers, hats, gloves and more. Smartwool socks are made in America.