In 1999, first mountain bike was created, aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time. This bike was called “The Juliana”. In the '80s and '90s, mountain bikes were effectively designed for, and marketed to, men. At the same time, a few bold females were pioneering the sport for women. Inspired by this movement, it was time for a change.
Today, Juli’s initiative has grown into an award-winning line of premium mountain bikes ridden by a crew of athletes, racers and guides who continue to blaze new trails. Juliana's goal is to ignite the imagination of female adventurers around the world and create something uncompromising for those who refuse to accept the status quo. Skirack is a proud dealer and offers a wide variety of Juliana Bicycles.