Zandy, when Skirack first opened its doors in 1969, what was the initial vision you and your partners had?
Our vision, dream and mission was to create the best ski shop possible. We knew we had competition. But somehow we focused on getting some great brands so that we could give people the best experience possible. We literally won over customers one at a time. We believed that we loved the sport as much as anyone and that made us credible and fun to deal with. Fortunately we had some locals and vendors who believed in what we were doing and took a chance on the new guys in town.Read More